Description
‘Iekwat,’ a sublime word that represents the essence of togetherness in Kashmiri language, quintessentially summarises us. The making of Pashmina shawl not only is an exotic art but also weaves the rich cultural heritage, beauty and craftsmanship of Kashmir and its people in one thread. A fine fabric that is meticulously transformed into a wearable luxury by dexterous Kashmiri artisans has spellbound kings and queens from the times immemorial.
Unfortunately, in the present times, this profound art form has been facing multiple challenges, bringing it close to extinction. This has affected not only the socio-economic lives of Kashmiri artisans & the changpa tribes of Ladakh but also made it difficult for pashmina-lovers all over the world to have access to genuine handmade Kashmir pashmina.
At Iekwat, we envision bridging the gap between authentic Pashmina & the world. We believe that by working closely with the pashmina artisans and helping their craft reach all corners of the world through our medium, we will be able to save, promote & flourish this regal art and also bring smiles to the faces of pashmina artisans and pashmina-lovers.
An initiative by young Kashmiri entrepreneurs that helps talented Kashmiri artisans & the exotic craft to blossom, Iekwat envisions weaving an impactful and ethical tale for the craftsmen and the world. Besides providing the world with the finest quality and 100% genuine Pashmina, we support the Pashmina artisans through a charitable trust called Commitment to Kashmir (CtoK).
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